It’s crazy times out there - no doubt. But in working on Culturelines Issue One, I’ve been instilled with new hope and a wave of positivity.
As we’ve connected with people, a consistent sentiment kept coming up: that we’re not going, and we can’t go, back to where we were. When the pandemic and all the other craziness is behind us, we’re going to be transformed. It’s happening right now.
It’s a really exciting time if you commit to spend it looking inward as much as outward. People are digging deep to be the change they want to see in all areas of their life, and pushing new thinking on how we view everything including the future of work, the environment, design, and culture.
An old friend recently said his strategy is to “act like it’s 2025”. Because that’s where we are. Design like it’s 2025. Think like it’s 2025. Make like it’s 2025. Because if we’re only thinking about tomorrow - and getting back to “normal” we miss the bigger picture of what’s really happening: massive shifts driven by innovation across social and economic landscapes, culture, environmentalism, and resilience.
I have always found that the most exciting shifts are the ones that create the biggest cultural waves. These are the waves I have tried to ride - creating brands, products, or building connections to support the movements I believe in the most.
I have been fortunate to travel across the globe for adventure and work. I have met amazing people and experienced places and cultures that have impacted who I am today. And I’m a firm believer that almost every person on Earth simply wants three things: happiness, health, and fulfillment. With that understanding, it’s a lot easier to see ourselves in the broader view of what it means to be a human, and to connect with each other.
While it isn’t easy to affect change at a mass level, everyone has a responsibility to expand the greater consciousness and break down barriers. I certainly don’t have the solution. But I do know I can support people who are doing everything they can to bring change and affect our world in positive ways.
Ultimately, that’s the goal for the creation of a new brand, ARTILECT, which reflects my own journey and the deeply-rooted belief that we rarely feel more alive than when we are outside, experiencing the world.
Don’t get me wrong, I know the limits of influence any brand can have. But beyond the brand there has to be a way to create meaningful dialogue, and so we turned back the clock to create a physical magazine, Culturelines.
We see Culturelines as a vehicle to document the paths we follow, the people we meet, and the things we discover along the way. In Culturelines, you’ll hear from many different people doing many different things, all united by their drive to change the conversation about the outdoors, technology, music, art, culture and more.
This is our chance to break the algorithms that run our lives and slow down, think, and discover.
With so many brands out there, is it possible to do something different, something new? I think so, and I hope you’ll join us for the journey as we make it happen, building a community of people who celebrate the differences and are always bringing an open mind to learn something new.
I’ll leave you with a quote from Hunter S. Thompson:
“Buy the ticket, take the ride...and if it occasionally gets a little heavier than what you had in mind, well...maybe chalk it up to forced consciousness expansion: Tune in, freak out, get beaten.”
Join us at culturelines.com