Following on the emotional impulses’ colors create within us, that inner pulse that doesn’t need explanation. Color has three basic properties: hue, lightness, and chroma. Variation in any of these properties could influence downstream effect, cognition, or behavior, yet only hue is considered in most theorizing.
Life is a perpetual collection of information that has its downfall in being too polarizing. How many of us consciously chose to stop & evaluate the essential, dismissing the sequential triggering pull in searching for a desired outcome.