Boulder is geographically unique. Look to the East and it's flat prairie lands as far as the eye can see. Turn West, and the Flatirons rise up in a remarkable visual announcement that the Rocky Mountains have begun. It’s aspirational, magnetic, awe-inspiring,and humbling.

An interview with Dave Whitlow, Creative Director, Ellis Brigham Mountain Sports.In the early 90’s, when the snowboard industry was finding its way into the global market, Dave Whitlow was at the forefront, ushering the sport by creating The Snowboard Asylum as a cultural movement adjacent to Ellis Brigham, the UK’s largest specialty outdoor and ski retailer.

Colorado’s Bluebird Backcountry is the world’s first modern human-powered backcountry ski area, with 4,200 skiable acres (1,200 avalanche evaluated and 3,000 guided only out-of-bounds). Bluebird boasts zero lifts and will welcome 200 skiers per day.